Image Language
In our Image Language, we have concretely elaborated the strategic and distinctive communication concept. In image and language.
The Image Language can be translated into means both online and offline, and can be used for cultural programs and a strategic communication agenda. This results in a reduction of entropy internally and has an impact externally. The internal and external analysis of the organization and the market, supported by the jointly chosen Ambition Value, have been incorporated into this.
Why Image Language?
According to the work of Edgar Dale/William Glasser, what we see is much better remembered than what we read or hear. The chart below shows that we only remember 10% of what we read, which increases to 20% when we hear information, 30% when we see something, and 50% when we both hear and see something. That's why we create creative concepts that touch on all these sensory aspects. But, as the chart also shows, it can still be improved!
To actually deliver on the promise made outside in the market, it must be embraced internally and truly lived.
That's why, with our unique approach, we work together with our clients to create Image Language based on the values that individual employees recognize in themselves and that they collectively consider crucial for success. Values become recognizable behavior, words become actions, entropy becomes serotonin, and ambitions become reality.
Joost
van Gorsel
Creative Director
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